ISSN :XXXX-XXX
Professor Charles Dennis teaches consumer behavior at Middlesex University's (UK) The Business School. He also serves as an associate editor for the Journal of Business Research's Marketing section. His primary areas of study and instruction are (e-)retail and customer behavior, which is the crucial last step in the marketing process. Charles became a certified Chartered Marketer and was named a Fellow of the Chartered Institute of Marketing for his contributions to the modernization of marketing education. In recognition of his efforts to enhance Brunel University's interactive student learning environment, he received the Vice Chancellor's Award for Teaching Excellence. His work has appeared in a number of journals, including the European Journal of Marketing, the Journal of International Marketing, the Journal of Business Research, the Journal of Psychology & Marketing, the Journal of Information Technology & People, and Computers in Human Behavior. Books include Internet Retailing and Future Perspectives, 1st and 2nd editions (Routledge, research monograph combined textbook, co-authored among other with Dr. Eleonora Pantano); Marketing the e-Business, 1st and 2nd editions (co-authored with Dr. Lisa Harris); and research monograph Objects of Desire: Consumer Behavior in Shopping Center Choice (Palgrave). Research monograph Smart Retailing: Technologies and Strategies. His studies on buying habits have been widely publicized in the media, and he has appeared on TV with Adrian Edmondson and Sir Trevor McDonald OBE. Pure research on consumer behavior has given rise to applied research projects on business and publicly funded research, contributing to knowledge and having a commercially valuable impact on the business and community real world. One such project is the "SEER" model, a new conceptual framework for environmental psychology that explains how shoppers respond to retail atmospherics. The current body of study centers on (e-)consumer behavior, particularly as it relates to the well-being of consumers and their reactions to technological advancements.